{"id":901,"date":"2018-06-02T17:28:36","date_gmt":"2018-06-02T20:28:36","guid":{"rendered":"http:\/\/www.jig.ufscar.br\/?p=901"},"modified":"2018-06-02T17:28:36","modified_gmt":"2018-06-02T20:28:36","slug":"conferencia-a-experiencia-transmidia-no-japao","status":"publish","type":"post","link":"http:\/\/geminisufscar.com.br\/jig2018\/2018\/06\/02\/conferencia-a-experiencia-transmidia-no-japao\/","title":{"rendered":"Confer\u00eancia internacional: “A experi\u00eancia transm\u00eddia no Jap\u00e3o”"},"content":{"rendered":"

Mais um convidado confirmado para Jornada Internacional GEMInIS: Marc Steinberg da Universidade Conc\u00f3rdia de Montreal! Confira o resumo:<\/p>\n

A confer\u00eancia \u201cA experi\u00eancia transm\u00eddia no Jap\u00e3o\u201d examina as fun\u00e7\u00f5es do varejo de \"Marc-Steinberg-midsize\"m\u00eddia, lojas de conveni\u00eancia, \u00a0merchandising de franquias de m\u00eddia e transmedia (ou “media mixes”) no Jap\u00e3o. A m\u00eddia mix \u00e9 uma das formas mais importantes de distribui\u00e7\u00e3o e seu principal suporte \u00e9 a onipresente loja de conveni\u00eancia. Da venda de alimentos frescos \u00e0s mais novas revistas, aos volumes de mang\u00e1s e aos brinquedos e alimentos derivados da franquia, a loja de conveni\u00eancia \u00e9 o verdadeiro ponto de venda (POP) no centro do mix de m\u00eddia do Jap\u00e3o. Estendendo-se por todo o pa\u00eds e mantendo a loja em sincronia com a m\u00eddia, essas lojas transm\u00eddia s\u00e3o como uma televis\u00e3o nacional; uma emissora nacional de extens\u00f5es de m\u00eddia – um ponto em que bens e pessoas se encontram diariamente, e uma transmiss\u00e3o ambiental do mix de m\u00eddia. Nesse novo quadro, o sistema de mix de m\u00eddia poderia ser reformulado como um produto da revolu\u00e7\u00e3o log\u00edstica que acompanha a ascens\u00e3o da loja de conveni\u00eancia.<\/p>\n

Marc Steinberg<\/strong> \u00e9 professor associado de Film Studies na Universidade Concordia de Montreal. Ele \u00e9 autor do livro Anime\u2019s Media Mix: Franchising Toys and Characters in Japan <\/em>(University of Minnesota Press, 2012) e \u201cWhy is Japan a \u201cMedia Mixing Nation?<\/em>\u201d (Tokyo: KADOKAWA, 2015). Seu livro \u201cWhat is a Platform? The Japanese Story\u201d <\/em>ser\u00e1 lan\u00e7ado em 2019.<\/p>\n

 <\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Mais um convidado confirmado para Jornada Internacional GEMInIS: Marc Steinberg da Universidade Conc\u00f3rdia de Montreal! Confira o resumo: A confer\u00eancia \u201cA experi\u00eancia transm\u00eddia no Jap\u00e3o\u201d examina as fun\u00e7\u00f5es do varejo de m\u00eddia, lojas de conveni\u00eancia, \u00a0merchandising de franquias de m\u00eddia e transmedia (ou “media mixes”) no Jap\u00e3o. A m\u00eddia mix \u00e9 uma das formas mais […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-901","post","type-post","status-publish","format-standard","hentry","category-novidades"],"yoast_head":"\nConfer\u00eancia internacional: "A experi\u00eancia transm\u00eddia no Jap\u00e3o" - III Jornada Internacional GEMInIS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/geminisufscar.com.br\/jig2018\/2018\/06\/02\/conferencia-a-experiencia-transmidia-no-japao\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Confer\u00eancia internacional: "A experi\u00eancia transm\u00eddia no Jap\u00e3o" - III Jornada Internacional GEMInIS\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Mais um convidado confirmado para Jornada Internacional GEMInIS: Marc Steinberg da Universidade Conc\u00f3rdia de Montreal! Confira o resumo: A confer\u00eancia \u201cA experi\u00eancia transm\u00eddia no Jap\u00e3o\u201d examina as fun\u00e7\u00f5es do varejo de m\u00eddia, lojas de conveni\u00eancia, \u00a0merchandising de franquias de m\u00eddia e transmedia (ou “media mixes”) no Jap\u00e3o. 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